怎么又是 意大利？ ??
怎么总是 意大利？??
家居领域一直有种现象，和意大利这个国度密不可分。
源源不断的意大利家居产品进入中国家庭，成群结队的家居设计师们涌进米兰家具展，去寻找灵感，大把大把的家居洋买办们寻觅意大利品牌，并收入囊中视若珍宝。在家居圈里摸爬滚打的人，似乎都能意识得到，中国消费者对意大利产品的渴望，足够令他们开辟一番大市场。
还有很多人，醉心意大利文化，痴迷意大利设计，热爱意大利美食，追逐意大利时尚，尽管这种现象有时候被指责为“崇洋媚外”，但纯正的意大利粉儿会丢出来一脸的不以为然。
3月底，在油菜花开满一地的宁波，面对从意国空降而来首度进入中国市场的MHC家居，我们好好进行了一番对“意式设计与生活”的观察。因为要让我们读懂自称为“意式轻奢”的家具产品，两位品牌联合创始人也是将家底儿和盘托出。
为了保持对阅读者的尊重，并对MHC家居的描述有足够客观的表达。接下来是局部双语文字呈现。略长，勿躁，请耐心。
现场：宁波鄞州
2017年3月25日，坐拥2.1公里江景资源的居住社区宁波海岸人潮涌动，一场以“让艺术遇鉴生活”为名的超级聚会拉开帷幕。美味伴随美酒，美景承托美物，当175平方米意式样板间如约开放，创立于2013年的意大利轻奢生活典范MHC家居正式迎来登陆中国首度亮相的时刻。当天下午，位于宁波鄞州万达德克德家的STF思蒂孚全案家居馆意大利MHC家居体验店开幕，人们近距离品味意式当代家具的魅力，并在总裁签售的环节得以惊喜的价格将所爱之物收入囊中。人群之中闪现几位重要角色：MHC联合创始人兼艺术总监Giacinto Muto、MHC联合创始人兼亚太区董事长吴小平、MHC市场总监JACOPO、中国意大利商会Alessandra Vismara、广东生活大师家居董事长杜凯、南京永隆圣马可国际家居董事长陈宝龙、利米缇思董事长李洪明、意大利全国艺术家协会中国首席代表黄艳挺。
空间流转 家具停泊
是古典的，也是现代的，是时尚的，也是经典的，是喧闹的，也是安宁的，是热烈的，也是矜持的……穿行于175平方米的生活情景展间，随处可以见意大利设计之美。空间打底，家具为魂，正如MHC家居创始人兼艺术总监Giacinto Muto现场所言：“在意大利，时尚与艺术是生活的一部分，而我们将它们更好地融合，生活艺术化，更能感知到生活的品质感。”
每一寸空间的流转，每一件家具的停泊，每一方色彩的绽放，MHC家居用其最具代表性的轻奢手法，勾勒出米兰国际大都会独有的场域气质：一定要曼妙多情，也必须俊朗持重。恍若时空交错一般，一杯意式特浓相伴的阳光午后，在思忖与迷离之间的美妙时刻，米兰的样子跃然心间。
It’s vintage but also modern; voguish but classic; rumbustious but peaceful; ardent but also reserved… Walking through the 175 square meters of life scene showroom, you get to see the beauty of Italian design everywhere. Furniture is the soul of the space, just like Mr. Giacinto Muto, the founder and artistic director of MHC said at the venue, “In Italy, fashion and art are part of life and we try to integrate them in a better way. To live your life in an artistic way will allow you to perceive more the quality of life.”
Every inch of the space, every piece of furniture, every color picked in that room shows MHC’s classical extravagancy, brings you the unique temperament Milan has as an international metropolis, graceful, passionate, elegant and discreet. A cup of Espresso in a sunny afternoon like this, in a moment of thinking and blurring, you are in Milan.
全新店面（左上、右上）与样板间（左下、右下）同时开放，伴随咖啡香，MHC提取的味道很特别。无论是灰色调在各个色彩中的自然运用，还是在别致造型中给予人舒适的体验感，让人感到亲切、温暖且富有质感的沙发，不仅令人过目难忘，也让人一旦用上就不想离开。
MHC家居创始人兼艺术总监Giacinto Muto
生活即艺术
谈起西方文化和艺术的发展，绝对离不开意大利。从古希腊之后一直到文艺复兴时期，意大利可以说是西方文化的中心地带。文艺复兴运动更是推动了世界文化的发展，对文学、艺术、科学、哲学、宗教等方面都产生了极大的影响。挣脱中世纪的宗教束缚，复兴古希腊、古罗马文化的那种自由、开明的状态，倾向对人的个性的关怀。以达芬奇、米开朗基罗、拉斐尔等为代表的艺术家们，通过绘画、雕塑、建筑等不同形式的创作，让意大利在欧洲声名鹊起。即使在现在这个受到多元文化冲击的时代，意大利的艺术和设计仍旧被人们奉为“圣经”。
沉稳的咖色赋予空间内敛的基调，隐隐的金色线条在勾勒沙发轮廓的同时，也塑造了家的模样。优雅无需刻意，一针一线下缝入时间沉淀的质感，或许不是乍见之欢，却能够旧看不厌。
去过时尚与古典并存的米兰，便会懂。那些来自中世纪的神秘以及文艺复兴的创想，伴随着岁月轮回，蜕变成当代的面貌，设计品尤其是家居产品，扮演着文化及设计信使的角色，把无数优秀设计师对美好的诠释，投射到意大利人的当代生活中。谈及这个特别的国度因何与艺术与设计密不可分，Giacinto Muto表示：“意大利是众多伟大艺术家和科学家的故土，这里还盛产众多伟大的厨师和葡萄佳酿，意大利人对文化艺术特有的敏感，决定了他们始终保持着对创新设计的热忱，并成为室内设计和时尚生活方式的潮流引领者。”
MHC的家具亦如意大利红酒一般，在越发低调、沉稳、内敛的同时，仍旧保有自己的贵族气质。独特的镍铬钢单侧结构支撑的优美弯曲，让詹尼沙发背几，随着时间的沉淀越发历久弥香。
You can’t skip Italy when talking about the development of the western culture and art. After the ancient Greek, Italy was right in the center of the western culture till the Renaissance, which greatly promoted the development of the world culture, having a huge impact on literature, art, science, philosophy and religions, etc., breaking away the medieval religious ties, reviving the liberal and open-minded status of the ancient Greek and Roman culture, respecting human individuality. Through their works of paintings, sculptures and architectures, artists such as Da Vinci, Michelangelo, and Rafael etc. made Italy famous in Europe. Even in this era of multiculturalism, the art and design of Italy are still regarded as the "Bible".
Go to Milan where fashion and vintage co-exist, you’ll understand. As centuries gone by, the mystery from the middle ages and the creativity from the Renaissance have been transformed into contemporary faces; the design of products, especially household products is playing the role as the messenger of culture and design, projecting many excellent designers’ interpretation of beauty to modern Italian life. Talking about why his country is inseparable from art and design, Giacinto Muto explains, “ Italy is the home of many great artists and scientists, we also have great chefs and wines, the unique sensitivity to culture and art determines Italians to maintain the enthusiasm towards innovative designs, leading the trend of interior design and chic lifestyle.”
平衡当代与传统
毋庸置疑，历史和文化的积淀潜移默化地影响着意大利设计。流连米兰大街小巷，无时无刻都会感知远古与先锋的碰撞。随处可见的历史遗存，陪伴美酒与美食的日常，永不磨灭的宗教之光，呵护着哪怕是街头艺人也可尽情表达的创造力。悄无声息之间，当代被经典浸润，灵感被文化庇佑，意大利设计之光，以它自身独特的角度与热度，照射在人们生活的每一个领域。
去除了繁复雕琢，被提炼过的教堂元素缩进一只沙发里，以“拱圈”表现出的怀抱姿态落落大方，更依托细腻精湛的绗缝工艺，将从意大利延续下来的热情用线条舒缓开来。当设计拿捏住“仪式感”的分寸，内敛含蓄的尊贵气质便不言自说。
根植于这块沃土，自然会有惊喜诞生其间。作为万科与华侨城联手打造的精致美宅，坐拥宁波江景的欢乐海岸，选择何种居住风范经过了一番深思熟虑比较与思考。最终与MHC相遇相知，源自对品质与价值的共同追求。175平方米整套居住空间,不仅仅局限于细节的考究，更有着别具一格的整体气质。从灯具到家具，从墙面线条再到壁纸的选择,极尽意式轻奢之味。高标准、高品质和极具竞争力的价格，恰恰是MHC家居脱颖而出的关键所在。
赤火一般的炽热,钢铁一般的冷峻，行云流水的线条，坚定凌厉的支撑，MHC家具产品表现出特有的气质。性感的玫瑰金镀铬钢与美国胡桃木从容交错，人字形及犬牙形花纹天然织物优雅舒展,啡网纹大理石与温存的天鹅绒耳鬓厮磨，标志性的材质搭配手法加上建筑感极强的家具造型之下，每一件MHC家具展现出不折不扣的当代感、时尚范。而不能不提的是，拉扣、绗缝、木纹拼接等传统手工艺，让每一款坐具、每一件桌柜，融入岁月的沉着与笃定，仿佛祖先们的灵光闪现其间，风度翩翩。
There is no doubt the accumulation of history and art influences Italian design imperceptibly. Wandering around the streets of Milan, you can feel the collision between the far ancient and avant-garde at any time, historical sites everywhere, great wine and delicate food in their daily life, and the indomitable light of religion, all those are affecting people there to express their creativity freely, and you can see that even from a street entertainer. Quietly, the contemporary is immersed by the classical, inspiration blessed by culture; in its own unique perspective and heat, the light of Italian design shines on every area of people’s life.
Rooted in this fertile soil, surprises will be born naturally. Developed by Vanke and Overseas Chineese Town, as an exquisite compound exclusively owning the beautiful river view in Ningbo, HARBOUR has taken a lot of thoughtful comparison and consideration to choose the household style. It’s the mutual pursuit of quality and value finally let them meet and get acquainted with MHC. The 175 square meter model living space is not only confined to the detailed elegance, but also shows the unique overall temperament, full of the Italian“light luxury” style from lamps to furniture, from wall lines to the choice of wallpaper. High standards, high quality with very competitive prices, that’s precisely why MHC stands out.
As hot as burning fire, as cool as iron and steel, with smooth flowing lines, sharp and firm support, MHC furniture products manifest its unique temperament. Sexy rose gold chromium-plated steel and American walnut wood calmly staggering, herringbone and canine patterned natural fabric gracefully stretching, turkey emperador marble and attentive velvet intimately put together, iconic material pairing plus the furniture modeling with a strong sense of architecture, each and every piece of MHC shows its pure and pute modern chic. Can’t fail to mention the traditional handcrafts of buttons, quilting and wood stitching etc. assimilate each and every chair, table and cabinet into the calmness and assurance of time, as if the spirit of the ancestors flashing gracefully in-between.
意大利诗人萨瓦多尔·夸西莫多曾写，“多少个夜晚，我听到大海的轻波细浪，拍打柔和的海滩，抒发出一阵阵温情的轻声软语”，深浅有致，错落有方，MHC每一根褶皱与线条的勾画正同轻波细浪般恰到好处。
既在当代的设计创新中汲取养分，又在意大利悠远的人文历史中集纳精粹，兼容并蓄的MHC以此呈现出的意大利韵味，当代且时髦。
致力于“品质生活的缔造者”
因为意大利的设计有其得天独厚的传承优势，以至于在家居界，在人们的印象里，“来自意大利”已经带有某种象征性和仪式感。在MHC家居联合创始人吴小平看来，也正是因此，中国市场里活跃生存的意大利家具，几乎到了数不胜数的量级，在这种竞争背景之下，积累了十年并于全球开店无数的MHC，选择此时此刻出现在国人面前，需要有超强的自信。
然而，见多识广的人们还是不禁会问：一向被高端人群信奉的所谓意式生活，还会因这个新品牌的出现而有什么惊喜吗？在欢乐海岸本次开放的样板间现场，从人们痴迷的眼神中可以发现，MHC的家居世界，可能让他们领略到了与众不同。拥有“意大利血统”的意大利当代家居轻奢品牌MHC，被视为“品质生活的缔造者”，美观、实用、舒适像DNA一样流淌其中。而吴小平对此的解释是，“当代内敛奢华”的定位正是切中了人们对居家空间的梦想所在，MHC的设计，不温不火、不乏不燥，对高品质生活面貌的把握，刚刚好。
打破传统并非打破美的法则，比例、平衡、节奏，“不对称”相比以往对于细节的要求甚至更加苛刻，家具也是一样。当MHC的“不对称”犹如为沙发穿上了一件半肩礼服，轻歌曼舞便不在话下。
事实上，无论在意大利文化的哪一个节点，都没有人能够用一个词汇来形容其传达给这个世界的风范。而在描述不同阶段意大利设计的时候，也是同样的令人语塞——越是深厚的文化，越是能够孕育持久而丰富的设计。没有定论就是没有止境，也就是魅力永存的缘由。意大利之美，意式生活之魅，或许并非某一两个品牌能够完完整整诠释，但至少，包容的中国消费者将因优秀意式当代家居品的到来，而领略更多。
镍铬钢材质的屏风以当下流行的玫瑰金色与优雅的灰白色天鹅绒面料织物交相辉映，炽热与冷静，璀璨与端庄，都是意大利以及意大利设计避不开的锋芒。
Il buon vino non ha bisogno di frasca.
“好的葡萄酒无需茂盛的葡萄藤来证明”。有趣的是，这句意大利谚语和中国的老话不谋而合：酒香不怕巷子深。当然，二者共同表达的更宽泛的意义是，好的东西无需大肆吆喝，其本身一贯的品质便是最好的代言。
Since Italian design is blessed with its inheritance advantage, in people’s mind, household products “from Italy” are of some symbolic and ritual meaning. In MHC co-founder Mr. Wu Xiaoping’s point of view, that explains there are already countless Italian furniture brands performing actively in Chinese market, joining such fierce competition with its super confidence accumulated in a decade and having launched numerous stores in the world market, it takes a lot of guts for MHC to choose this moment to enter China.
Some may ask, what surprise can this new brand bring to the high-end Chinese customers who is familiar with and would pay for the so-called Italian life style? From people’s obsessed eyes at HARBOUR’s showroom site, you can tell how much they appreciate the uniqueness of MHC. The contemporary“light luxury” household brand with “Pure Italian Lineage” MHC is regarded as the “Quality Life Creator”, who’s compiled beautiful, functional and comfortable in its DNA. Wu Xiaoping further explains, “Contemporary Introverted Luxury” precisely interprets people’s demand for their dream home space. No lack, nor too much, MHC design masters such aesthetics of high quality life just perfectly.
In fact, standing on any pitch point of the Italian culture, no one could find a perfect word to describe how Italian style is conveyed to the world. And we get speechless when trying to find the deion for Italian design at different times –the more profound the culture is, the more able it is to give birth to lasting and lavish design. No conclusion means no end, and that is the cause for eternal charm. The beauty of Italy, charm of Italian lifestyle may not be completely interpreted by just one or two brands, but at least the inclusive Chinese consumers would experience more when such excellent Italian contemporary household products enter the market here.
“Good wine needs no bush.” Interestingly, this Italian proverb coincides with an old Chinese saying, “A good brewery in a deep alley will get clients to come as the fragrance of its wine goes far.” Of course, the broader meaning of these 2 similar sentences is that, selling good products doesn’t need to bawl out loud in the marketplace, the consistent high quality speaks for itself the best.
每件家具的名字 都有故事
毕加索
无论我在失意或是高兴的当儿，我总按照自己的爱好来安排一切。
但丁
一个人坐在绒毯之上，困在绸被之下，绝对不会成名的；无声无息度一生，好比空中烟，水面泡，他在地球上的痕迹顷刻就消灭了。
贝尼尼
一个艺术家想要成功必须具备三个条件：一是极早的看到美，并抓住它，二是工作勤奋，三是经常得到精确的指教。
柏拉图
当美的灵魂与美的外表和谐地融为一体，人们就会看到，这是世上最完善的美。
雅典娜
智慧与精神力完美结合。
米开朗基罗
一生追求艺术的完美，坚持自己的艺术思路。
MHC家居开启中国之路
Milano Home Concept ，简写而成MHC，三个英文单词首字母，诠释了“米兰家居生活概念与风范”。创始人兼艺术总监Giacinto Muto曾任意大利Natuzzi集团DivaniDivani品牌连锁店总监一职，后在一重要的意大利家具公司担任顾问；联合创始人吴小平来自中国，他对家具设计与市场运作具有独到经验，在2001年曾率先将“OEM”观点引入中国家居行业，并与多个国内著名家具品牌展开合作。
“创造品质优良且价格合理的原创设计家居产品”——当年，两位MHC创始人的理念不谋而合。于是，沿着轻奢、时尚、优雅之路，MHC秉承意大利传统手工艺的精髓，与国际设计师展开合作，陆续创造出满足空间需求的全套系家具产品。
经过六年的磨合，2013年，Giacinto Muto与吴小平在意大利正式创立MHC品牌。基于注重产品设计与品质的经营主张，以及生产制造当代意大利轻奢产品的一致愿望，MHC家居中国及意大利团队持续关注家具品质及服务，不断创新产品的外观与材料，用细腻的品质与扎实的工艺赋予当代奢华家具新的生命，并以此带给人们愉悦感。
目前在北京、上海、意大利设有OEM工厂，在利雅得、贝鲁特、吉达、首尔、莫斯科、开罗和安曼等城市分别设有专卖店。2017年，在印度新德里，巴基斯坦伊斯兰堡，沙特胡拜尔以及中国的北京、上海、广州、杭州、南京、宁波、温州、西安、哈尔滨等城市都将出现MHC的身影。
Milano Home Concept, in short, MHC interprets the “home concept and style of Milan”. The founder and artistic director Mr. Giacinto Muto served as a controller for DivaniDivani chain stores at the Italian Natuzzi Group before, later he worked as a consultant for a major Italian furniture company; the co-founder Mr. Wu Xiaoping is from China, he has unique experience in furniture design and market operation, in 2001 he first introduced “OEM” concept into Chinese household industry and developed cooperation with many well-known domestic furniture brands.
Back then, the 2 founders of MHC happened to hold the same concept – “Create good quality, reasonable priced, originally designed home products.” Therefore, towards the goal of making“light luxury”, fashionable and elegant products, adhering to the essence of Italian traditional craftsmanship, MHC has developed cooperation with international designers, complete sets of furniture products have been created successively to meet the needs of home space.
After six years of breaking in each other, Mr. Giacinto Muto and Mr. Wu Xiaoping founded the MHC brand in Italy in 2013. Based on the operating proposition of focusing on product design and quality, and the consistent wish to manufacture contemporary Italian“light luxury” home products, MHC China team and Italy team have continuously focused on quality and service, constantly innovated the appearances and materials of the products, given contemporary luxury furniture a new life with exquisite quality and solid craftsmanship, and brought pure pleasure to the consumers.
Up till now, MHC has established OEM factories in Beijing, Shanghai and Italy, franchised stores in Riyadh, Beirut, Jeddah, Seoul, Moscow, Cairo and Amman. In 2017, more MHC stores will appear in New Delhi, India; Islamabad, Pakistan; Al Khobar, Saudi Arab; and Beijing, Shanghai, Guangzhou, Hangzhou, Nanjing, Ningbo, Wenzhou, Xian, Harbin, China.
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本文系作者授权发表，未经许可，不得转载。
